For the 15th anniversary of the Mission of Mercy (MOM), which has donated millions of dollars in free dental care, RCG came up with the idea of a celebratory (and tooth friendly!) “milk toast” to kick-off each MOM project throughout Virginia. The City of Suffolk, including Mayor Linda Johnson, was a partner in the inaugural event, along with representatives of the school system, police department, Obici Health Care Foundation, Virginia Health Care Foundation, Suffolk Partnership for a Healthy Community and local physicians. Each toast, from Tidewater to Northern Virginia, has generated its own local media attention and provided excellent social media and newsletter content.
