With Valentine’s Day just a couple days away, love is in the air.

You know what makes our hearts skip a beat? Using social media as a free way to expand our network and reach those we may not have reached before. Oh, the passion!

Our current favorite is LinkedIn. LinkedIn is the largest professional social network, helping contacts build an online resume by giving companies and employers a place to showcase their employees, job openings, products and services offered. LinkedIn allows you to share ideas and opportunities by creating business connections.

What can LinkedIn do for you?

• Rekindle old relationships in a business context
• Strengthen current business relationships
• Build new relationships
• Increase your visibility and strengthen your presence
• Keep you up to date on new market information/research

Why use LinkedIn?
Traditional marketing channels are often thought to build brand recognition and reputation, but loan officers are now using new media platforms to grow their networks, create new relationships and generate new business. Social networking makes sense for your business relationships.

Benefits of LinkedIn:

1. Interpersonal Communication – Whether you manage your LinkedIn profile or not, potential clients and fellow employees are there. Clients search online when they need your services, and without a presence they will give someone else the business. Your LinkedIn profile is a place where you can provide optimized information about yourself in your own words and respond to customer inquiries.
2. Optimized Online Presence – In other words, when someone searches your name in a Google search, your LinkedIn profile is one of the first things they will find. It is important to spend time strategizing and filling your profile with the information you want people to learn.
3. Position Yourself as a Professional in Your Industry – Facebook and Twitter are great for sharing photos of family and friends and for keeping in touch with personal and business connections. LinkedIn is a space just for doing business, and it is important to come across as a professional on your profile. The benefit of LinkedIn is that potential clients won’t have to search through baby photos and status updates to find out if they want to work with you. Your LinkedIn profile showcases you as a professional and makes you accessible to potential clients with business inquiries.
4. Stay Up on Information – LinkedIn provides access to industry studies and articles with updates based on your interests and groups. You can be ahead of the curve with information as well as share articles you found useful to boost your credibility and show you are knowledgeable in your field.

Contact Rubin Communications Group at 456-5212 for more information on LinkedIn or other social media platforms