At Rubin Communications Group, we often write content for client websites. Home page, “About Us”, “Services”…you name it, we write it.

To that end, I have pasted below a column from my personal blog, News To Live By. In the post, I demonstrate how to write an effective case study — an important part of any company website.

Does your website need a content refresh? New blog posts? Revised case studies?

Contact me (danny at rubincommunications dot com), and let’s start the conversation!

“The Most Interesting Man in the World” has one more fact to share about himself.

“I don’t always retire, but when I do…I go out on top.”

Alas, actor Jonathan Goldsmith, who has starred in the Dos Equis commercials for nine years, will step aside later this year so the company can introduce a newer, younger “Most Interesting Man.”

Some of Goldsmith’s best lines (in my opinion):

• He gave his father “the talk”
• He can speak French…in Russian
• He bowls overhand
• If opportunity knocks, and he’s not at home, opportunity waits
• He’s a lover not a fighter…but he’s also a fighter so don’t get any ideas

More “most interesting” quotes

The commercials are hilarious, and I’m glad they will continue. And once they do, be sure to take note of a business lesson hidden inside the ads.

A “Most Interesting” Case Study

Case studies are the best place to demonstrate how we deliver for our clients. Too often, though, we forget to include details that make a case study meaningful.

For example, it’s nice that Dos Equis created someone called “The Most Interesting Man in the World.” But the ads come alive when the narrator says one-liners like, “His ten gallon hat holds twenty gallons.” It’s the details behind the “success” that prove his value.

Same goes for case studies. It’s easy to tell the reader you do great work for clients, but the specifics of the project make you credible, believable and “interesting.” Also, remember you’re telling a story, and it should keep the reader’s attention all the way to the end.

More: Why you need to tell stories in your cover letters

How to write an effective case study

The best way to lay out a case study is in six parts:

• Client Testimonial
• Brief Description of the Project
• Staff Involved
• The Challenge
• The Process
• The Success

Visit News To Live By to read step-by-step instructions for all six parts!