Ben and Jeannie Landis, owners of the new Fitlab in Virginia Beach, approached us in hopes of capturing positive PR and media coverage for the upstart business. We’re proud to have helped the couple with FitLab’s official grand opening and important media coverage in Hampton Roads.

• Inside Business: FitLab wants to take the work out of working out
• HRScene (powered by WAVY.com): FitLab in Virginia Beach is Changing the Gym Game

To gain the media coverage, we relied on our relationships with the news outlets and “pitched” the story effectively with a press release that contained a relevant news angle: FitLab is a new way to work out because there are no weights inside the facility.

Our efforts paid off, and FitLab was able to kick-start its operation with positive press.