FOR IMMEDIATE RELEASE
Virginia Beach, VA – Diamond buying has changed forever in Hampton Roads.
The opening of Diamonds Direct at 4452 Virginia Beach Boulevard near Town Center gives savvy consumers a fresh approach to shopping for diamonds and fine jewelry.
The 6,000 square foot showroom features top-quality jewelry and a large selection of mounted and loose diamonds, varying in size, carat weight, shape and certification. The Virginia Beach store will be the eighth location for the locally focused retailer, based out of Charlotte N.C.
“Our company was founded in Tel Aviv Israel, the heart of the diamond industry,” says Barak Henis, senior vice president who will oversee the Virginia Beach location. “At first we supplied diamonds to local high end jewelry stores, including ones in Hampton Roads. Then we decided to go into the fine jewelry retail business ourselves, effectively eliminating the middleman to offer our diamonds directly to the public at the same price. Today our expertise combined with our commitment and personal relationship with each customer makes us unmatched in the jewelry industry.”
Today, Diamonds Direct continues the tradition of maintaining full involvement in the entire diamond manufacturing process – from obtaining the rough diamonds, to polishing the diamonds, to delivering to the customer. The company goes out of its way to hand pick each diamond for its retail operations to ensure the best value and best quality is promised to each customer. In addition to loose and mounted diamonds, each store also carries an extensive collection of engagement ring mountings, wedding bands, gemstone jewelry, pearl jewelry and fine fashion jewelry.
“We could not be more excited about bringing the Diamonds Direct experience to Hampton Roads,” says Tery Vari, general manager of the Virginia Beach location. “Purchasing a diamond can be overwhelming, but we take the time to provide our customers with a transparent, educational experience so they leave confident they have made a smart and valuable purchase.”
Diamonds Direct offers a 30-day money back guarantee, 110% lifetime upgrades, price protection, complimentary jewelry maintenance, cleanings, appraisals, financing options and more, long after the store opening.
In addition, the company is dedicated to giving back to local communities they call home and has begun researching potential philanthropic partnerships in Hampton Roads.
Store hours are Monday – Friday, from 10 a.m. to 7 p.m., and Saturday, from 10 a.m. to 6 p.m. A weekend of special grand opening events will take place later this summer.
About Diamonds Direct
Diamonds Direct’s founders began as diamond manufacturers based out of Tel Aviv, Israel. In 1995, their first retail store in Charlotte, N.C., was able to offer below market prices because they eliminated the middleman and sold diamonds directly to the end customer. Today, Diamonds Direct is one of America’s largest and most successful independent jewelry companies. Each Diamonds Direct offers loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. Diamonds Direct’s retail stores are located in Charlotte and Raleigh, NC; Birmingham, AL; Richmond, VA; Austin, TX; Oklahoma City, OK; Charleston, SC; and Virginia Beach, VA. For more information visit www.DiamondsDirect.com.
