Let me ask you a question, and I need an honest answer.
When is the last time you had new content on your company’s website? It could be a blog post, client success story, new company service or something else entirely.
If the answer is “several months” or, worse yet, “I’m not sure,” then it’s time to freshen up your website with new content.
Why? The RCG website has deeper information on the importance of content marketing, but here’s the gist:
“Any website, no matter when it was launched, must have new content on a regular basis. Your audience needs a reason to visit your site, and helpful, creative articles are the smartest way to bring people through the door week after week.
In addition, Google has altered its search algorithm to boost sites with the most relevant, insightful information. That’s why ‘content marketing,’ as it’s called, matters more than ever.”
In the last several months, we’ve written new content (or helped with site redesigns) for several business websites. Each time, we worked alongside our clients to ensure the content is written in the style and tone they prefer. It’s a collaborative process that leads to a finished product with impact.
- Endurance IT Services
- Content example: Giving Back to the Community
- Hampton Roads Economic Development Alliance
- Content example: HREDA Profile: Tom Elder
- Joffe Land Companies
- Content example: Investors Page
- And of course, every month we maintain our own company blog
- Content example: We Let the Employees Tell Their Stories in Verse
We also strongly believe in the power of an e-newsletter, a critical part of your marketing toolkit. That way, you consistently remind people of your services and demonstrate expertise in the most important place to reach customers today: their inbox.
Ready for fresh website content? Email me at danny@rubincommunications.com to discuss a plan.
