By Joel Rubin
Lyon Shipyard in Norfolk is always on the lookout for new talent to work in its shops, in its dry-docks and on the Navy and commercial vessels that are its bread and butter.
To put its best foot forward and show the diversity among its more than 200 employees, we suggested a 3-minute video for the web and played at corporate events.
Each month, Joel Rubin works to remind officials from eight south Hampton Roads communities, plus the media and other audiences, that the way we manage waste disposal today is the way to go in the future as well.
Most residents might believe their trash goes from their black cans into a landfill, but we are actually a progressive community in that regard. The garbage is trucked by city trucks to what are called “transfer stations” in each community, where it is sorted. Most then travels in another vehicle to Wheelabrator Technologies in Portsmouth, where it is shredded, then fed into super hot boilers that converts the “fuel” into steam for the adjacent Norfolk Naval Shipyard and electricity for the nation’s power grid. (more…)
Of the many fields in which we like to work, education is among our favorites.
One of our more engaging projects is underway right now, the consolidation of the Beginnings infant and toddler and Pre-School (ages 2-5) programs into the Strelitz Early Childhood Education program at the Sandler Family Campus in Virginia Beach. (more…)
The following column originally appeared on News To Live By, the career advice blog maintained by RCG Vice President Danny Rubin.
Here’s a public relations tip from the Rubin Communications team based in Virginia Beach:
Each time we “connect” on LinkedIn, we’re given the standard template:
I’d like to add you to my professional network on LinkedIn.
– Your first and last name
Booooriiiiing.
If you click to connect through the person’s profile page, you can delete the bland note and make the message something more personal.
At RCG, we pride ourselves on working well with others. It doesn’t matter if you’re a large corporation, nonprofit or small start-up in Virginia Beach, Norfolk, Chesapeake or throughout Hampton Roads. Once you’re a client, you have our attention.
Sometimes clients come to us and have never worked with a professional public relations agency. Or done any organized marketing. At all. These clients find us to be excellent teachers.
Boy, is it a busy week for the public relations staff at Rubin Communications Group!
From an anniversary event in Virginia Beach to competitive senior games in Newport News and free oral cancer screenings in Charlottesville, our clients (see past and current clients) have us on our toes with events across the state. If you see it in the news, chances are we made it happen.
Here’s what’s happening at RCG this week:
The life of a public relations professional is fast paced and deadline driven.
At RCG, we often operate on a reporter’s timeline to take advantage of an opportunity. Over the years, our flexibility has made the difference between a front page story or missing out on coverage altogether.
Although to be fair, It’s not all hard work. In fact, a nice bonus of coordinating grand openings, press conferences and client promotions is the people you meet. We get to attend amazing events, travel to new places and even meet famous folks — often right here in Virginia Beach.
This week we profile Account Manager Rachael Keshishian!
How did you land at RCG?
I filled out countless applications and cold-called agencies across the state hoping to find a job in PR. When I came across Rubin Communications Group, Joel agreed to meet with me for an “informational interview.”
Before my interview, I stopped for coffee in Town Center, and when I got back to my car it wouldn’t start. Joel saved me that day. He drove to meet me in the parking lot in 90 degree heat and jump-started my car (yes, Joel knows how to jump a car).
Look, I’ll be the first to tell you an inbox is a sacred space. There’s no need to subscribe to an e-newsletter full of unnecessary information.
On the other hand, the right e-newsletter is worth every click and can make you a smarter working professional.
Over the last decade, things have changed quite a bit in public relations and marketing.
Back in 2005, reporters and editors were the judge and jury when it came to what got covered. It was either convince the media your client’s story was worth their attention or there was no story.
