At Rubin Communications Group, we often write content for client websites. Home page, “About Us”, “Services”…you name it, we write it.
To that end, I have pasted below a column from my personal blog, News To Live By. In the post, I demonstrate how to write an effective case study — an important part of any company website.
Does your website need a content refresh? New blog posts? Revised case studies?
Contact me (danny at rubincommunications dot com), and let’s start the conversation!
Account Manager Jenn Hill poses with the issue of Sports Illustrated that features our client, Macy Causey.
Achieving publicity in a major national publication is wonderful and usually takes time to achieve.
So we were more than pleasantly surprised when Sports Illustrated came through for us and our youngest client, 15-year-old Yorktown race car driver Macy Causey.
Here’s the skinny.
by Joel Rubin
RCG Founder and CEO
We may never see a political phenomenon like Donald Trump again. That’s because no one has ever pursued the presidency who was able to combine a self-professed business acumen with lofty reality TV show ratings and the ability to out-talk, if not out-think, everyone else in the room.
Let me ask you a question, and I need an honest answer.
When is the last time you had new content on your company’s website? It could be a blog post, client success story, new company service or something else entirely.
If the answer is “several months” or, worse yet, “I’m not sure,” then it’s time to freshen up your website with new content.
Joel and Sara Jo Rubin have been married for 35 years and during most of it they have worked together running what is today Rubin Communications Group. All these years later, we’re still going strong!
My, where has the time gone?
Wall Einhorn and Chernitzer (WEC) is well known in Virginia as one of the “best places to work.”
Both Inside Business and Virginia Business magazines have honored the Norfolk accounting firm many times.
For this year’s contest, WEC, for whom we have provided a host of creative public relations services, asked us to produce a video describing why it is such a fine employer.
RCG President Joel Rubin suggested putting the reasons into a poem and have the employees each read a line. Joel quickly knocked out a script. A couple days later, videographer Bobby Cullipher, WEC marketing coordinator Chelsea Moody and Joel were roaming the floor at 150 West Main, grabbing staffers to recite their verses. Even the shy ones had fun. (more…)
by RCG Chief Executive Officer Joel Rubin
When we read the January 4th issue of Inside Business, we saw the previous year pass before our eyes.
Of the magazine’s 15 top stories of 2015, we were involved in one way or another with seven.
(Inside Business lists each story one at a time on its website.)
#1 — Virginia Beach’s adoption of a series of agreements to allow construction of an 18,000-seat capacity arena near the Oceanfront. On behalf of developer ESG, we were involved practically from day one providing a host of services including: (more…)
Every December, we receive holiday greetings at a rapid pace. Cards, chocolates, decorative baskets…the well wishes come in all forms.
Extra! Extra!
After 16 months of writing and editing, RCG Vice President Danny Rubin has published Wait, How Do I Write This Email?, a collection of 100+ email and document templates for networking and the job search.
By Joel Rubin
The year Jim Spore arrived in Virginia Beach from Garland, Texas was when I left WAVY TV to start what is now Rubin Communications Group.
Jim was 47, I was 38 in 1991, but it wasn’t long before our paths crossed. One of his first major assignments was the 76-mile Lake Gaston pipeline, a project that had begun nine years earlier and would cost, when finally completed, $150 million.
