By Staff
The ESG Companies handed Rubin Communications Group a large and complex assignment: manage the public announcement that the longtime Virginia Beach developer would submit a proposal to the city to build an 18,000-seat arena. And it would do so with private money, lent to ESG by a bank in China.
With Valentine’s Day just a couple days away, love is in the air.
You know what makes our hearts skip a beat? Using social media as a free way to expand our network and reach those we may not have reached before. Oh, the passion!
Our current favorite is LinkedIn. LinkedIn is the largest professional social network, helping contacts build an online resume by giving companies and employers a place to showcase their employees, job openings, products and services offered. LinkedIn allows you to share ideas and opportunities by creating business connections. (more…)
By Joel Rubin
CEO, Rubin Communications Group
After working in the news media and then working with the media to place stories — in total about 40 years — I have a sense whether the newspaper or a TV station will air a story or not. And how it will appear.
We tell our clients that, and sometimes we nail it.
By Danny Rubin
I recently wrote the column below for my blog News To Live By, which shows Millennials the career advice and leadership lessons “hidden” in the day’s top stories. The goal of a blog, in general, is to be as useful for the reader as possible.
In the piece, I give step-by-step instructions for writing critical work-related emails. My hope is that the reader will find all five email templates extremely useful.
Think about your own company blog. Are you offering real value as it relates to your area of expertise? What does your audience need to know? What are their questions, concerns and hangups? Are you meeting that need?
Contact me today (danny@rubincommunications.com) for help crafting smart content on your blog that will get noticed and generate business leads.
Here’s the opening section of the blog post:
By RCG Staff
On Sunday, January 19, RCG’s Danny Rubin put out a call to the Hampton Roads “paparazzi,” and it worked like a charm.
By Danny Rubin
Time and again, we see business owners who create a corporate video to promote the work they do and the proud employees who help them. We think videos are a terrific marketing tool that will “sell” for you, even if you’re not in the room when someone watches.
That being said, we often observe people create videos with all the wrong qualities and what could have been a memorable product falls flat. Very flat.
That’s why we want to share our five keys to corporate video success. At the bottom, you’ll see a video we recently finished that incorporates all five components.
By RCG Staff
After you pop the champagne and toast 2014 (and shake off the hangover), it’s time to refocus and think critically about the year ahead. Are you positioning your business for a profitable next twelve months?
Use these five questions as a guideline to ensure you dot all your “i’s” and cross your…well, you get the idea.
By Joel Rubin
ARDX founder Angela Reddix wanted to show her employees how much she appreciated them. So for the Norfolk company’s holiday party, she asked Rubin Communications Group to produce a video to showcase how well the firm’s 80 employees meet their daily mission: help the US Department of Health and Human Services explain complex healthcare regulations to health insurance companies, which then have to make the laws understandable to millions of consumers.
Remember Mad Libs? It’s been awhile, right?
We’ve seen a few holiday-themed versions of Mad Libs stories circulating around Pinterest this week, and we thought…wouldn’t it be fun to write a holiday-themed press release?
Without further ado, here’s a little fun to circulate around your office this week. I wouldn’t suggest actually submitting this to the news media, unless Rudolph is really joining your company. But share your funny Mad Libs with us here on our blog, or take a photo and post it on Facebook.
