Rubber Duck Makes a Huge Splash for Local Museum

Category: Blog

Rubber Duck Makes a Huge Splash for Local Museum

By Jessica Bensten and Lauren Ambrose

Let’s give credit where credit is due: that big yellow bath toy was one of the best visitors to Hampton Roads in a long, long time. If you don’t know what we’re talking about, you’ve obviously been “ducking” out on TV and social media.

We’re talking about Dutch artist Florentijn Hofman’s Rubber Duck sculpture seen floating in the Hague Inlet from May 17-26. The large-scale work of art was here to help celebrate the reopening of The Chrysler Museum of Art in Norfolk.

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The ABCs of RCG

By Staff

Joel began Rubin Communications in 1991 after a 15-year broadcasting career. His connections to local reporters and editors, as well as government and business leaders, made for a natural transition into a career in public relations.

It’s been nearly 25 years and many (many!) more clients since the beginning of Rubin Communications. To have a little fun with this week’s blog, we took a trip down memory lane and compiled an alphabetical listing of some our past and current clients. The easy part was finding the clients to match the letter; the hard part was deciding just which project or client to highlight. (more…)

Nine Tips for Quality Photography

This week we welcomed Lauren Ambrose to the RCG team as our new summer intern. Lauren is a rising senior at James Madison University studying public relations. We tossed her into the deep end and charged her with writing this week’s blog post about a very common question we encounter in marketing: “Is this high res enough?”

By: Lauren Ambrose, RCG Intern

Sometimes, the words “group photo” stir up a round of remarks ranging from “This will be fun!” to “Do we have to?”

At RCG, we know photography doesn’t have to be a hassle. Check out these nine tips before your next company event, group picture or photo opportunity. You’ll be glad you did. (more…)

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  • t Blog

15 Powerful Memes on Effective Public Relations/Marketing

By Staff

Social media campaigns are an integral part of what we do here at Rubin Communications.

Rachael, Danny, Ashley and Jessica are always coming up with new ways to reach target audiences with compelling and “shareable” content. Because, as we’ve stated before: Content Is King.

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Public Relations and the Importance of Corporate Social Responsibility

By Staff

Every Monday morning, our staff sits down with coffee, breakfast and ideas. We take turns going around the table and discussing where we are on projects, what’s on the grid for this week and what we can do for our clients.

This week we happened upon the topic of a recent PR Tactics article about Corporate Social Responsibility, which is a company’s obligation to conduct its business in a manner that positively impacts its community. At RCG, we take this role seriously; each of us volunteers our public relations knowledge for pro-bono work.

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How to Improve Everything You Write in Three Minutes or Less

By Staff

This week’s post comes from News To Live By, the blog written by RCG Account Manager Danny Rubin. News To Live By highlights the career advice “hidden” in the latest headlines.

Use Danny’s simple method to quickly sharpen any public relations or marketing project.

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10 Media Outlets To Know in Hampton Roads

By: Rachael Keshishian and Jessica Bensten

Whether you receive daily news from an app, email, text message or delivered onto your driveway each morning, we all have our preferences.

But did you know Hampton Roads has more to offer than the average consumer realizes?

To shine a light on lesser-known local media outlets, we compiled a list of our favorites. There really is something for everyone.

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How Do You Quantify ROI in Traditional Public Relations?

By Staff

The trend in marketing and PR today is to lean heavily on “big data” and use every analytic tool in sight to maximize, optimize and fine tune a campaign. At RCG, we rely on Facebook insights and Google Analytics to show us which posts do the best and how we can increase engagement on clients’ web and social media pages.

When it comes to ROI for traditional PR, the answers aren’t always so cut and dry. How does a client know the investment is worth it? 

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Eighth Graders & Oysters: A Recipe for Media Coverage

By Rachael Keshishian

Rubin Communications is proud to work with Wheelabrator Portsmouth, a waste-to-energy facility that provides steam to the Norfolk Naval Shipyard and disposes of solid waste in a way that is environmentally safe and decreases reliance on fossil fuels such as coal and oil.

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Suffolk MOM Project Seamless Kick-off to Program’s 15th Year

By: Joel Rubin

For Dr. Ralph Howell, years of wishing and hoping and planning for a free dental clinic in his hometown of Suffolk nearly came to a screeching halt just after noon on March 8.

A 185 PSI compressor, on loan from a local agency, suddenly stopped and killed all power to air and vacuum lines and effectively silenced drills and electric brushes that Howell and his fellow dentists were using to clean molars, fill cavities and suction body fluids. “They could continue doing extractions and examinations, but that was about it,” said veteran dental technician Bill Hall, who was in charge of setting up all the equipment on the floor of Kings Fork Middle School that day. “I’ve been doing this for 15 years, and this is the first time we’ve ever had a compressor go down.” (more…)

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