By Danny Rubin
If you’re like me, you’ve probably logged onto LinkedIn a bunch of times and never noticed one of its best features.
It’s not easy to spot but can make a big difference for your brand and business.
Category: Blog
by Rachael Keshishian
When we’re not “making things happen” for our clients with marketing and public relations campaigns, the RCG team likes to have fun in the community. We enjoy attending events, giving back to local non-profits and networking over a pumpkin beer or two (and a Shocktop for Joel). Here are our top picks this fall.
ATTENTION: There’s a new item on the menu at Bagels and More in Town Center. Introducing The Midtown Muffin!
The Midtown Muffin is a lemon blueberry treat, voted on by residents and friends of Midtown at Town Center on Bonney Road.
What does it take to land a permanent spot on the menu at one of Town Center’s favorite bagel spots? A little creativity, some relationship-building and A LOT of taste testing.
by Danny Rubin
E-newsletters are a marketing and public relations essential. In fact, I wrote a blog post in July called “7 Reasons Your Business Must Have an E-Newsletter.”
The seven reasons:
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You know when you look up a business through Google and see reviews under each place?
By Staff
Here’s the public relations reality:
You can talk all day about your company and the great work it does.
Or you can sit people down for three minutes and SHOW them what you’re all about.
Have you ever done a poll or questionnaire of your employees, clients or general audience?
What about gather information…on people…for anything at all? Of course you have.
Well, there’s an easier way, and it’s a tactic I use all the time on various public relations projects.
Google Forms.
The RCG University idea began, like most of ours do, around the table in staff meeting.
Danny volunteered to lead the inaugural program on “Content Marketing” on August 7. The lunch booked up quickly, and the attendees loved it. When we announced the LinkedIn seminar for this September 4, it booked up within a week!
A public relations disaster in a public restroom: a soap dispenser with no soap, a dirty countertop or worst of all, an empty toilet paper roll.
We shudder at the thought.
But not all public bathrooms are doing it wrong! There are plenty of people who take their facilities above and beyond in cleanliness and design to offer patrons a positive experience. That’s why RCG created the Best Restroom Contest for our client, Cintas, and its hygiene division.
By: Lauren Ambrose, RCG Intern
Earlier this week, I stopped to grab my daily coffee and slid one of the bright green Starbucks sleeves onto my cup. On it was a quotation from Oprah Winfrey that read, “No experience is ever wasted. Everything has meaning.”
As I leave RCG after my summer internship, the quote had a lot of relevance to me. From writing to editing to tagging along at events, I have learned first-hand what it means to do meaningful work in public relations — work that exudes passion and makes a difference in the community. Here are the eight lessons I have learned in my time as the RCG intern:
