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Jessica, Author at Rubin Communications Group - Page 11 of 17Rubin Communications Group | Page 11

The ABCs of RCG

Posts by Author: 166 posts by jessica

By Staff

Joel began Rubin Communications in 1991 after a 15-year broadcasting career. His connections to local reporters and editors, as well as government and business leaders, made for a natural transition into a career in public relations.

It’s been nearly 25 years and many (many!) more clients since the beginning of Rubin Communications. To have a little fun with this week’s blog, we took a trip down memory lane and compiled an alphabetical listing of some our past and current clients. The easy part was finding the clients to match the letter; the hard part was deciding just which project or client to highlight. (more…)

This week we welcomed Lauren Ambrose to the RCG team as our new summer intern. Lauren is a rising senior at James Madison University studying public relations. We tossed her into the deep end and charged her with writing this week’s blog post about a very common question we encounter in marketing: “Is this high res enough?”

By: Lauren Ambrose, RCG Intern

Sometimes, the words “group photo” stir up a round of remarks ranging from “This will be fun!” to “Do we have to?”

At RCG, we know photography doesn’t have to be a hassle. Check out these nine tips before your next company event, group picture or photo opportunity. You’ll be glad you did. (more…)

By Staff

Social media campaigns are an integral part of what we do here at Rubin Communications.

Rachael, Danny, Ashley and Jessica are always coming up with new ways to reach target audiences with compelling and “shareable” content. Because, as we’ve stated before: Content Is King.

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By Staff

Every Monday morning, our staff sits down with coffee, breakfast and ideas. We take turns going around the table and discussing where we are on projects, what’s on the grid for this week and what we can do for our clients.

This week we happened upon the topic of a recent PR Tactics article about Corporate Social Responsibility, which is a company’s obligation to conduct its business in a manner that positively impacts its community. At RCG, we take this role seriously; each of us volunteers our public relations knowledge for pro-bono work.

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By: Joel Rubin

For Dr. Ralph Howell, years of wishing and hoping and planning for a free dental clinic in his hometown of Suffolk nearly came to a screeching halt just after noon on March 8.

A 185 PSI compressor, on loan from a local agency, suddenly stopped and killed all power to air and vacuum lines and effectively silenced drills and electric brushes that Howell and his fellow dentists were using to clean molars, fill cavities and suction body fluids. “They could continue doing extractions and examinations, but that was about it,” said veteran dental technician Bill Hall, who was in charge of setting up all the equipment on the floor of Kings Fork Middle School that day. “I’ve been doing this for 15 years, and this is the first time we’ve ever had a compressor go down.” (more…)

Standing on the curb and yelling for a taxi? So 2013.

Rubin Communications Group was pleased to work with local taxi company, HRTI, in the launch of “App-A-Cab,” the free mobile app that delivers a taxi within minutes to your location with just a few taps on your smartphone. The app even has a GPS display that tells you how close the driver is in real time. (more…)

By Staff

The ESG Companies handed Rubin Communications Group a large and complex assignment: manage the public announcement that the longtime Virginia Beach developer would submit a proposal to the city to build an 18,000-seat arena. And it would do so with private money, lent to ESG by a bank in China.

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With Valentine’s Day just a couple days away, love is in the air.

You know what makes our hearts skip a beat? Using social media as a free way to expand our network and reach those we may not have reached before. Oh, the passion!

Our current favorite is LinkedIn. LinkedIn is the largest professional social network, helping contacts build an online resume by giving companies and employers a place to showcase their employees, job openings, products and services offered. LinkedIn allows you to share ideas and opportunities by creating business connections. (more…)