Search Engine Marketing
You can design a beautiful website for your company, but what if nobody can find it?
Search engine optimization (SEO) refers to the strategic placement of key words throughout the many elements of a website, resulting in higher natural (non-paid) page rankings within search engines. Improving SEO is an extremely effective marketing tool because it provides the highest return on investment when executed properly. Our SEO/SEM experts know how popular search engines evaluate, interpret and rank websites in response to keywords. Let us boost your website’s online presence through targeted SEO & SEM to include:
- SEO updates to content/pages (meta tags and actual content) and adding additional pages for sub-specialty areas/special product & services.
- Organizing and optimizing various online directories and map listings (Google+, Yelp, etc.), and submitting your site to additional directories.
- Creating, managing and updating your YouTube Channel and online press release channel.
- Developing a Pay-Per-Click (PPC) campaign to target interest categories through Google search results. This is a keyword-based-campaign, rather than a general online display “ROS” approach.