At Rubin Communications Group, our mission is to help our clients become better known and/or understood. We help by building buzz in the community, whether it’s through free media, paid advertising, websites, group presentations, direct mail or other approaches. Our market knowledge and creativity become our clients’ chief assets.
We are also the go-to firm when crisis hits, when reporters are calling for a statement, when employees and customers need reassurance or direction, when your business or brand are under fire. We understand what the news media wants because we worked in newsrooms, but we also appreciate your challenge in fashioning immediate responses and then rebuilding trust after the storm has cleared.
At Rubin Communications Group, we are great listeners, questioners and when necessary, devil’s advocates. We want you to succeed by investing in smart, customized solutions that your team embraces and works with us to implement.
Hampton Roads, Virginia is where we live and work. We know the political landscape, the media and the other institutions that make the region tick. If you want market knowledge, sound advice and creative strategies, talk to us. We’re here for you.
PUBLIC AND MEDIA RELATIONS
The first thing we ask of our clients is a seat at the table and an open and honest conversation. We want to know your organization’s strengths (and weaknesses), what motivates you to succeed and where you believe opportunities for growth exist in the marketplace. Armed with this information and our own research, we carefully craft concise messages and suggest creative approaches to reach targeted audiences, using free media whenever possible.
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Media Training
It’s not the reporter’s questions that make a story newsworthy, it’s your answers. We educate you on what news organizations want but also how you can work with them to position your organization positively. We understand what drives media interest and how to make interactions with journalists productive for both parties. Read more…
Event Planning
We love planning, promoting and executing events that leave audiences wanting more. As PR pros, we anticipate what guests need to be comfortable, happy and entertained. We respect people’s time and money. As one of the region’s top emcees, Joel Rubin knows how to put humor and emotion into events while also keeping them moving toward a satisfactory conclusion. Read more…
Government Affairs
Companies and organizations, particularly from outside the market, need a “friend on the ground” in Hampton Roads to help them navigate the media, business community and government. Joel Rubin is that trusted party in the region, connecting clients with decision makers. Read more…
Issues Advocacy
Gaining public support for a controversial project or issue is never easy. It takes research, time, materials, websites and, most of all, an understanding of the political, demographic and media landscape. That’s why law firms, trade associations, developers and other interests who are trying to engage a community or even just its elected representatives in the Hampton Roads area of Virginia turn to Joel Rubin and Rubin Communications Group. Read more…
Reputation Management
If a crisis occurred today, what would you do? Do you have a team ready to respond? Does your company have a plan in place that protects your employees, operations and reputation? What are you going to tell the news crews when they arrive? Read more…
Speakers Bureau
Many of our clients want face-to-face interactions with potential customers, and there is no better way to do that than through public speaking. Our team can help write and coach an effective presentation as well as book you to speak in front of groups open to hearing your message. Read more…
CREATIVE BRANDING
In today’s economic environment, brands must be uniquely relevant to their audiences in order to survive. Your brand strategy should define the specific audience you are targeting and the unique promise you are making. But strong brands are built through more than communication. True differentiation is based on your customers’ experience with your product or service. What you do is actually more important than what you say.
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Strategy: Messaging & Integration
We love to create logos and taglines, but more importantly, help clients define and refine what they offer and promote so it matches what audiences want. Read more…
Graphic Design
Customers trust and prefer companies that appear polished and experienced in their marketing. So make your first impression count with creative ideas customized for you by Rubin Communications Group’s graphic design team. Read more…
Website Design
Today, no company worth its salt is without a website. A presence on the web can drive traffic to your business and build credibility with sought after audiences. If you’re not online in an effective manner, you’re not where you need to be. Read more…
MARKETING & ADVERTISING
As consumers, we are inundated with advertising. In fact most of us do all we can to avoid it, by recording television programs so we can zip past commercials, deleting e-mails we do not recognize and hanging up on telemarketers. Only the best messages make it through the clutter.
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Traditional Media Buying
Consumer research consistently reports that nearly 80% of all advertising misses the mark with consumers. So before we suggest how to position your product, service or idea, we analyze your target audiences. With special topic sections and targeted publications aimed at appealing from brides to boomers, we will help you reach the people most likely to react positively to your message. Read more…
Search Engine Marketing
You can design a beautiful website for your company, but what if nobody can find it? Search engine optimization (SEO) refers to the strategic placement of key words throughout the many elements of a website, resulting in higher natural (non-paid) page rankings within search engines. Improving SEO is an extremely effective marketing tool because it provides the highest return on investment when executed properly. Our SEO/SEM experts know how popular search engines evaluate, interpret and rank websites in response to keywords. Read more…
VIDEO PRODUCTION
Video can be a valuable marketing tool if it informs, entertains and creates an emotional connection with viewers. When people come to your website, they expect to see dynamic content presented in high definition quality and in a format that delivers information they need and in a package that respects their time and appreciates their level of understanding of the subject matter.
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SOCIAL MEDIA
We work with you to craft a comprehensive online social media strategy that positions you as a thought leader in your field.
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