By Joel Rubin
Lyon Shipyard in Norfolk is always on the lookout for new talent to work in its shops, in its dry-docks and on the Navy and commercial vessels that are its bread and butter.
To put its best foot forward and show the diversity among its more than 200 employees, we suggested a 3-minute video for the web and played at corporate events.
Of the many fields in which we like to work, education is among our favorites.
One of our more engaging projects is underway right now, the consolidation of the Beginnings infant and toddler and Pre-School (ages 2-5) programs into the Strelitz Early Childhood Education program at the Sandler Family Campus in Virginia Beach. (more…)
The following column originally appeared on News To Live By, the career advice blog maintained by RCG Vice President Danny Rubin.
Here’s a public relations tip from the Rubin Communications team based in Virginia Beach:
Each time we “connect” on LinkedIn, we’re given the standard template:
I’d like to add you to my professional network on LinkedIn.
– Your first and last name
Booooriiiiing.
If you click to connect through the person’s profile page, you can delete the bland note and make the message something more personal.
Boy, is it a busy week for the public relations staff at Rubin Communications Group!
From an anniversary event in Virginia Beach to competitive senior games in Newport News and free oral cancer screenings in Charlottesville, our clients (see past and current clients) have us on our toes with events across the state. If you see it in the news, chances are we made it happen.
Here’s what’s happening at RCG this week:
Lights, camera, action!
We’re excited to assist the Virginia Dental Association with a public relations campaign called “Open Wise.” The centerpiece of the effort is a series of online videos to educate and entertain people across the Commonwealth.
Right now, we’re busy creating the 30-second commercials, which will serve as “pre-roll” advertising on blogs and newspaper websites here in Virginia.
The life of a public relations professional is fast paced and deadline driven.
At RCG, we often operate on a reporter’s timeline to take advantage of an opportunity. Over the years, our flexibility has made the difference between a front page story or missing out on coverage altogether.
Although to be fair, It’s not all hard work. In fact, a nice bonus of coordinating grand openings, press conferences and client promotions is the people you meet. We get to attend amazing events, travel to new places and even meet famous folks — often right here in Virginia Beach.
This week we profile Account Manager Rachael Keshishian!
How did you land at RCG?
I filled out countless applications and cold-called agencies across the state hoping to find a job in PR. When I came across Rubin Communications Group, Joel agreed to meet with me for an “informational interview.”
Before my interview, I stopped for coffee in Town Center, and when I got back to my car it wouldn’t start. Joel saved me that day. He drove to meet me in the parking lot in 90 degree heat and jump-started my car (yes, Joel knows how to jump a car).
You called, emailed and asked us at events: is the “Lunch & Learn” series coming back?
You bet!
Being Meyera Oberndorf’s “confidante,” as Kerry Dougherty over-described me in The Virginian-Pilot, did have its perks. It gave me access not just to what was happening in her unique life, and how she somehow managed to keep it altogether, but also what it took to be a political survivor in a city that was used to not having a mayor for four consecutive years, much less five consecutive terms.
In every room around our office, you’ll see the RCG logo.
It’s on our business cards, letterhead and envelopes. If you dig deep into our supply closet, you’d find the logo on notepads, folders, thank you cards, polo shirts and probably a magnetic nametag or two.
