Tag: norfolk

Wall Einhorn and Chernitzer (WEC) is well known in Virginia as one of the “best places to work.”

Both Inside Business and Virginia Business magazines have honored the Norfolk accounting firm many times.

For this year’s contest, WEC, for whom we have provided a host of creative public relations services, asked us to produce a video describing why it is such a fine employer.

RCG President Joel Rubin suggested putting the reasons into a poem and have the employees each read a line. Joel quickly knocked out a script. A couple days later, videographer Bobby Cullipher, WEC marketing coordinator Chelsea Moody and Joel were roaming the floor at 150 West Main, grabbing staffers to recite their verses. Even the shy ones had fun. (more…)

by RCG Chief Executive Officer Joel Rubin

When we read the January 4th issue of Inside Business, we saw the previous year pass before our eyes.

Of the magazine’s 15 top stories of 2015, we were involved in one way or another with seven.

(Inside Business lists each story one at a time on its website.)

#1 — Virginia Beach’s adoption of a series of agreements to allow construction of an 18,000-seat capacity arena near the Oceanfront. On behalf of developer ESG, we were involved practically from day one providing a host of services including: (more…)

Extra! Extra!

After 16 months of writing and editing, RCG Vice President Danny Rubin has published Wait, How Do I Write This Email?, a collection of 100+ email and document templates for networking and the job search.

The book is now live and available on Amazon!.


Fall has arrived, which means it’s time to trade your summer apparel for jeans and sweaters. Whether you are into the Halloween spirit, look to enjoy the fall weather with live music and food or want to dive into some arts and crafts, there’s always something going on.

Here at Rubin Communications Group, we also slow down to enjoy the beauty of the fall season. We asked our staff to share their favorite fall events.


You know the drill. Every year around this time parents scramble to complete the never-ending checklist to send their little ones back to school. Like proud parents on a child’s first day, we are excited to share the work of our clients for elementary, middle and high school students.

Enjoy a cup of coffee and some quiet time after the bus leaves, and find out how these clients earned an A+ in PR.

Students of all ages can go back to school with a healthy smile thanks to the staff at Hampton Roads Pediatric Dentistry (HRPD) and Behl Orthodontics.The groups paired up to promote the importance of regular check-ups in July and August at Sunday Funday, an event at Mt. Trashmore sponsored by Virginia Beach Parks and Rec. Parents stopped by to learn how to best care for their child’s teeth and had the chance to win prizes like an electric toothbrush.

School is officially back in session at the Strelitz Early Childhood Education Center. All spring and summer, we have worked with Strelitz on a new branding campaign and are in the final weeks of a website redesign. The campaign is called “Right from the Start” and the new website will drive home why Strelitz is the best place for your child to develop from ages 6 weeks to pre-K.

In August, elementary & middle school students prepped for the new school year with the help of the Virginia Beach Community Development Corporation (VBCDC) and Second Act Communities during a “Prep Rally”. In addition to giveaways, cheerleaders, mascots and a talk from Dr. Adolph Brown, a popular speaker on education, each of the 250 elementary and middle school students in attendance received a new backpack full of grade-specific school supplies.

College-bound high school students are guided by the advisors and supported by staff and donors at ACCESS College Foundation. ACCESS provides support to schools in Southside Hampton Roads over the last 26 years and has helped over 45,000 students receive a college education.

Still have a minute to spare? Let Billy Madison remind you about the struggles of going back to school:


You know the expression, “It’s not what you say but how you say it”?

The maxim applies 100 percent to the world of public relations. We strive to hit the right tone with our corporate videos because the client needs the finished product to evoke a certain feeling. The wrong vibe could distract or, worse yet, spoil the intended purpose of the project.


by Amanda Gladstone

August is here and, as an intern, my endless summer has come to a close. Within the next week, my bags will be packed and I will be headed to the mountains for another year on campus at Virginia Tech. However, I will take a lot of new skills and experiences with me.

My time at Rubin Communications has been eye opening, challenging and exciting. The world of public relations is constantly spinning, and it’s impossible to know what to expect when you walk through the door in the morning.

There is rarely a dull moment in the RCG office, and a day can go from 0 to 60 within the blink of an eye. Here is a list of my top 5 RCG summer experiences:

  1. Seatack Elementary School’s Day on the Bay at Westminster Canterbury:  A partnership between the school and the senior living community in Virginia Beach. Field games, the beautiful bay and the priceless looks on the faces of a great group of kids.
  1. Virginia Beach Rescue Squad’s appearance on the Hampton Roads Show: Lights, camera, action. I was proud to see a couple of local heroes in the spotlight.
  1. Lunch and Learns: RCG’s team members have so much to offer the community. It was great to see people come from different industries to learn important PR skills like effective LinkedIn networking.
  1. Client Meetings: Every meeting presents an important opportunity to learn. RCG works with a variety of clients, and I observed how to run a meeting and engage with people from different businesses.
  1. Now Exiting: Comfort Zone: RCG has challenged me like never before. I have learned how to write an effective press release and even improved my phone conversation skills. These opportunities are only available outside of the classroom.

At my internship, I didn’t fetch coffee or to act as a receptionist. Rather, the internships drew me one step closer to a job in the real world. Internships are invaluable and, as I leave, I’ll never be able to fully thank the incredible team here at Rubin for my whirlwind of a summer.

You’re quite welcome, Amanda. Thanks for being a great intern, and good luck at VT in the fall.


By Joel Rubin

For the past couple years, Joel Rubin and the team at Jpixx Video in Virginia Beach have been telling some great stories about young people who have found their callings in the shipyard trades.

They have produced what they call “SMART Choice” videos for the Southeast Maritime and Transportation Center, based at Tidewater Community College in Virginia Beach, which promotes apprentice programs and other educational pathways into those jobs. (more…)