What’s It Like Working With A Public Relations Agency?

At RCG, we pride ourselves on working well with others. It doesn’t matter if you’re a large corporation, nonprofit or small start-up in Virginia Beach, Norfolk, Chesapeake or throughout Hampton Roads. Once you’re a client, you have our attention.

Sometimes clients come to us and have never worked with a professional public relations agency. Or done any organized marketing. At all. These clients find us to be excellent teachers.

Other clients have worked with another firm, but the experience wasn’t good. In fact, they’re not sure they want to go down that road again. We understand. But you’ll see after interacting with the RCG team — we’re different. We strive to remedy that stodgy PR mindset and show you what it’s like to work with a partner who cares if you succeed.

So…what’s it like to work with RCG?

  • Every client is assigned an account manager. Your account manager will serve as the point person in the agency. Account managers keep tasks organized and work to ensure we maintain a constant, open line of communication.
  • The rest of the staff is at your disposal. That means public relations experts, social media coordinators, graphic designers, web designers, photographers and videographers are available.
  • When you’re stumped or don’t know how to begin a new project, let us be your first phone call. One conference call to brainstorm will formulate new ideas and give you a direction on how to proceed.
  • We’re PR professionals and do this for a living. We have the contacts to prove it. After nearly 25 years, we’ve built a strong network of clients, reporters, editors, vendors and elected officials. As an RCG client, we’re happy to access our Rolodex to advocate on your behalf.
  • We can show you how and where to spend your marketing budget. We’ll tell you whether Facebook ads, a new website, targeted print ads or a radio spot is the best play. It takes research to know your company inside and out. We take the time to do that.
  • We understand that sometimes even in-house marketing professionals need extra help. We empathize with you! Handling public relations, advertising and traditional marketing is a big job. If your marketing director gets overwhelmed or has too much on his/her plate, we’re there to pick up the ball and run with it. With an agency, there’s no need to hire a new person, take the time for training and pay another full-time salary with benefits. We can easily work with other creative people, and we do it well.

If you’re ready to establish a relationship with a full-service public relations agency, give us a call at (757) 456-5212.