Back to School with a Lesson in Public Relations

You know the drill. Every year around this time parents scramble to complete the never-ending checklist to send their little ones back to school. Like proud parents on a child’s first day, we are excited to share the work of our clients for elementary, middle and high school students.

Enjoy a cup of coffee and some quiet time after the bus leaves, and find out how these clients earned an A+ in PR.

Students of all ages can go back to school with a healthy smile thanks to the staff at Hampton Roads Pediatric Dentistry (HRPD) and Behl Orthodontics.The groups paired up to promote the importance of regular check-ups in July and August at Sunday Funday, an event at Mt. Trashmore sponsored by Virginia Beach Parks and Rec. Parents stopped by to learn how to best care for their child’s teeth and had the chance to win prizes like an electric toothbrush.

School is officially back in session at the Strelitz Early Childhood Education Center. All spring and summer, we have worked with Strelitz on a new branding campaign and are in the final weeks of a website redesign. The campaign is called “Right from the Start” and the new website will drive home why Strelitz is the best place for your child to develop from ages 6 weeks to pre-K.

In August, elementary & middle school students prepped for the new school year with the help of the Virginia Beach Community Development Corporation (VBCDC) and Second Act Communities during a “Prep Rally”. In addition to giveaways, cheerleaders, mascots and a talk from Dr. Adolph Brown, a popular speaker on education, each of the 250 elementary and middle school students in attendance received a new backpack full of grade-specific school supplies.

College-bound high school students are guided by the advisors and supported by staff and donors at ACCESS College Foundation. ACCESS provides support to schools in Southside Hampton Roads over the last 26 years and has helped over 45,000 students receive a college education.

Still have a minute to spare? Let Billy Madison remind you about the struggles of going back to school: