RCG Lands Terrific Media Coverage for Habitat’s “Home Builders Blitz”

We were proud to help our client, Habitat for Humanity of South Hampton Roads, stage its “Home Builders Blitz” from June 5-9.

During the “Blitz,” hundreds of volunteers from the community came together and built a house from scratch in the Lake Kennedy neighborhood in Suffolk.

And did we mention Habitat built the home in just FIVE days!

The “Blitz” event was a great opportunity for local builders to invest in their community and provide a deserving family with a place to call home.

During the week, we encouraged media in Hampton Roads to cover the build. We were able to obtain coverage from WAVY, WTKR, WVEC and The Virginian-Pilot.

WAVY: Habitat for humanity building Suffolk home in five days

Photo gallery: http://interactives.wavy.com/photomojo/gallery/44041

Video: http://wavy.com/2017/06/06/habitat-for-humanity-building-suffolk-home-in-five-days/

WTKR: Fast paced construction builds Suffolk home in five days

Photo Gallery: http://wtkr.com/2017/06/10/habitat-for-humanity-welcomes-five-families-into-suffolk-homes/

Video: http://wtkr.com/2017/06/07/fast-paced-construction-project-builds-suffolk-home-in-five-days/

The Virginian-Pilot; Habitat for Humanity blitz in Suffolk builds an entire home in five days

Story: https://pilotonline.com/news/local/habitat-for-humanity-blitz-in-suffolk-builds-an-entire-home/article_7ecd0841-baf1-59eb-9939-bd5da8982ec4.html

In addition to the “Blitz,”, Habitat for Humanity held a dedication ceremony on Saturday, June 10. At the ceremony, Habitat welcomed the Williams, Jackson, Armstrong, Steward and Boone families to their new homes.

How can we generate positive news coverage for your events? Contact us to start the conversation!

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