OUTLET: Southside Daily

Virginia Beach just got a bit brighter.

The jewelry store Diamonds Direct opened Friday at 4452 Virginia Beach Boulevard near Town Center. The 6,000-square-foot showroom features mounted and loose diamonds in necklaces, rings and more. The North Carolina-based chain has seven other locations, one of which is in Virginia.

The store also carries engagement ring mountings, wedding bands, gemstones and pearls. Diamonds Direct offers a 30-day money back guarantee financing options, complimentary jewelry maintenance, cleanings and more, according to a release. Store hours are Monday through Friday, 10 a.m. to 7 p.m., and Saturday, 10 a.m. to 6 p.m.

The store will host a grand opening later this summer.

Have a story idea or news tip? Contact Business reporter Hillary Smith  at Hillary@SouthsideDaily.com or 757-490-2750.