Category: Uncategorized

By Amanda Gladstone, RCG Intern

Content marketing is a huge part of the work we do at RCG. That’s why we had to showcase this article from Public Relations Tactics, one of our favorite online destinations.

In the article called The Standout Search: Creating Smarter Content to Generate Bigger Results by Stephen Dupont, APR, the author argues your content must make a great first impression on the customer or client.

Major points from the article:

  • Highlight Keywords and Search Terms: Ensure that your content uses terms consumers type when they search online for the product or service. Don’t hold back from checking out the competition. You should know how your industry is being marketed so you can offer higher quality content.
  • Solve Problems: Be the resource your consumers need. The goal of your content should be angled towards providing the most accurate and easy-to-access solutions.
  • Tap into an Emerging Trend: The social sphere is your friend. Rely on upcoming trends to draw more relevance between your consumers and your product.
  • Offer a Range of Content: Content is lovable in all shapes and sizes. So create material of different lengths to allow consumers to use what works best for them.

First impressions are everything, and it is vital to ensure that your content makes the most memorable impression. Instead of focusing on quantity, focus on the content’s originality, relevance, credibility and ability to provide the solution the consumer needs.

Lights, camera, action!

We’re excited to assist the Virginia Dental Association with a public relations campaign called “Open Wise.” The centerpiece of the effort is a series of online videos to educate and entertain people across the Commonwealth.

Right now, we’re busy creating the 30-second commercials, which will serve as “pre-roll” advertising on blogs and newspaper websites here in Virginia.

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Sign up for the Rubin Communications Group "Lunch and Learn"!

Please select the session you want to attend and provide your contact info. Every session is from 12-1 pm at the Rubin Communications Group office in Virginia Beach (4542 Bonney Road, Suite B in the Dragas office complex). If you'd like to attend more than one, email RCG Vice President Danny Rubin at danny@rubincommunications.com to ask about availability. See you soon!

by Danny Rubin

You might be thinking: how do I land my company in the news?

Sometimes the answer sits on the calendar. An editorial calendar, that is.

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FOR IMMEDIATE RELEASE

Who: Restaurateur, television personality, and best-selling author Fabio Viviani

What: Dinner and cooking demonstration to benefit Westminster-Canterbury on Chesapeake Bay’s Foundation

When and Where? Tuesday, September 9th 6:30-8:30 pm

Westminster-Canterbury on Chesapeake Bay

3100 Shore Drive, VA Beach

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Standing on the curb and yelling for a taxi? So 2013.

Rubin Communications Group was pleased to work with local taxi company, HRTI, in the launch of “App-A-Cab,” the free mobile app that delivers a taxi within minutes to your location with just a few taps on your smartphone. The app even has a GPS display that tells you how close the driver is in real time. (more…)

Rubin Communications Group (RCG) is the region’s only media and public relations firm owned and operated by a former Hampton Roads broadcast journalist.

Founder and President Joel Rubin APR, who built a solid reputation as a television reporter and talk-show host in the area, is well-connected and also highly regarded as a creative force in the community. Having viewed the public relations industry from within the newsroom, Joel transferred those observations, lessons and experiences to the agency he founded in 1991. His dedication to meeting deadlines, delivering results and communicating messages accurately, creatively and with integrity are shared by all members of his team who the local media trust to provide them with reliable content and expert interview subjects.

RCG is more than the best media mavens and reputation managers in Hampton Roads. We also are expert at video productions, event planning, social media, graphic design and partnering clients with worthy non-profits. If you need visibility in Hampton Roads, you want RCG in your corner.

 

VDADid you know that a dentist could spot signs of diabetes, high blood pressure and oral cancer during routine screenings?

It’s true.  The members of the Virginia Dental Association, with the assistance of Rubin Communications Group, have launched a statewide education campaign called, “A Healthy Body Starts with a Healthy Mouth.”  It includes a powerful and informative television ad, created in partnership with the Michigan Dental Association and Seventh Point Advertising in Virginia Beach, that urges Virginians to go to the dentist twice a year, not just to have their teeth cleaned, but also to allow the dentist and hygienists to scan their mouth, head and neck for any abnormalities that ought to be referred to an MD.

Richmond area dentist Sam Galston says it’s a critical message to share with the public. He says his wife, who is also a dentist, had twice sent a patient on for further care after noticing a high blood pressure reading prior to administering anesthesia. After the second test, he finally went on medication. “Talk about a VDA dentist possibly saving the same patient’s life TWICE!” says Galston, who says he is “proud of the VDA for having the courage and foresight to initiate this public relations campaign.” RCG is scheduling dentists on media talk shows across Virginia and encouraging reporters to spread the word about the value of dental screenings to overall good health.

Go to www.vadental.org to see the commercial, learn more about the campaign and if you need a dentist, find a VDA member practitioner in your area.

National EMS Week each May recognizes the work of emergency medical personnel nationwide. In Virginia Beach, it is an opportunity to honor the dedication of the more than 1,000 volunteers that comprise the largest volunteer-based EMS system in the country. (more…)