Bill Bischoff was in a hurry. He and fellow Virginia Beach attorney Kevin Martingayle decided to leave the law firm that was their home for the past two decades and start their own. Besides office space, they needed a complete new branding package – name, logo, tagline, website, pictures, press release, newspaper ads – in a month, by July 1.
Bill called Joel Rubin. Joel contacted Jarrett Beeler of the start-up firm Sway Creative, and the producer and creator were off and running. Bischoff Martingayle would be the new name. After much haggling, A Reputation for Results, would be the theme around which copy would be drafted. Because both lawyers had UVA connections, they wanted some orange and blue; and Sway knocked out a perfect logo, that included the requested colors plus three column-looking bars (Mr. Jefferson would be proud).
Joel wrote the words for the website, ads and media advisory, Jarrett staged the photo session and then did yeoman’s work on the website, fashioning pages that captured Bill and Kevin’s fun spirit but aggressive advocacy on behalf of their business and individual clients.
Joel begged for one more week to be sure the website was right and because July 4 fell on a Wednesday, killing the week, Bill and Kevin agreed to a July 9 launch. We made it. Press releases went out, announcement cards too. And check out the website, www.bischoffmartingayle.com, and tell us you wouldn’t consider hiring one of these veteran litigators to represent you in court.
Bischoff and Martingayle were great clients. They knew we were up against the wall and made sure we received approvals in a timely manner. It was a good partnership and the “results” speak for themselves.