Constitution Drive Extension

When the new Constitution Drive extension opened, Ripley Heatwole turned to RCG for a creative idea. Since pedestrians, bicyclists and cars would use the 400-foot bridge, we arranged for students of The Art Institute of Virginia Beach and local bicyclists to be the first to cross it. Instead of making the event solely about a photo op with a ribbon, we turned it into a media opportunity with real footage and excitement.