By: Jessica Bensten
Here’s a humorous look at graphic design, and why your business should be using a professional for marketing and public relations materials.
- Just because Microsoft Word, PowerPoint and Publisher allow you to design, doesn’t mean you should. Put the textbox down.
- Professional designers can help you avoid pitfalls with a printer. Ever had the most beautiful royal blue artwork come back as a purple brochure? We know what to do.
- Give your ideas to a designer, and they can morph into something even better than you imagined.
- The shelf life of a good piece makes the investment worth it.
- People can tell the difference. Get a nice brochure in the mail? You’ll stop and look at it. Drive by a catchy billboard? You’ll chuckle and remember. And when your professional, polished ad sits beside an amateur one in the newspaper, people take notice.
- Sometimes it’s hard to tell the resolution of a photo until it’s too late. That’s not the case when you work with professionals – they know what 300 dpi looks like.
- You’ll be proud of the artwork. Instead of making excuses when you lay down the business card printed at home and apologizing that you don’t have “real cards” done yet…you’ll get compliments.
- When a charity asks you to forward a vector version of your logo to put on a banner or a high res PDF of the most recent ad…you’ll actually have all those things!
- When it comes to business, most people judge the book by its cover. Make sure people judge your marketing (i.e. website, brochure, logo, ads, etc.) in favorable light.
- We’ve been doing graphic design a long time. Just trust us.
For more information on how to get started with our professional creative team, call us at 456-5212 or RCG Creative Services Director Jessica Bensten at jessica@rubincommunications.com.
